A is a busy founder juggling two businesses. He had the drive, the expertise, and the ideas—but his presence on X wasn’t doing him justice. His profile was not aligned with his vision, it lacked synergy and his audience didn’t align too his goals.

The Result? We 4X’d his reach in just a few weeks.

Here’s how we did it:

1. Fixing His Profile:

A’s X profile was scattered. It was unfocused and didn’t give a clear sense of who he was or what he offered. So, we treated his profile like a landing page—a place to make a strong first impression and get people to click the “follow” button.

• We started with a clean, professional profile picture that immediately gave off a credible and approachable vibe.
• Next, we crafted a three-part bio that was simple yet powerful, instantly communicating his value to the right audience.
• Then came the banner—we kept it straightforward but impactful, tying in his businesses and expertise in a way that made visitors curious to know more.
• Finally, we pinned a relevant post that showcased his work and positioned him as an authority.

By fixing the basics, we made sure his profile spoke to his audience before he even said a word.

2. Sharpening His Positioning:

Before we started, A was speaking to everyone on X. His content didn’t have a clear target, which meant it was attracting random followers instead of the right audience. We needed him to speak directly to potential clients and partners.