Vedika Bhaia’s journey on LinkedIn is admirable. She made an agency called Growthsquare and her journey a clear roadmap to success in building a personal brand through consistency, strategic engagement, and value-driven content. Below is a structured breakdown of her path, which can serve as a roadmap for others aiming to grow their influence on LinkedIn or similar platforms.

1. Identifying Niche and Audience (Foundation)

Vedika's primary niche is personal branding and digital marketing. She recognized that LinkedIn was becoming a hub for thought leaders and businesses, and her content focuses on helping professionals and entrepreneurs build their personal brands.

Actionable Step:

• Define Your Niche: Choose a domain that aligns with your expertise and passion.
• Identify Your Audience: Understand who benefits most from your insights (e.g., entrepreneurs, freelancers, professionals).

2. Content Consistency and Value Creation

A key aspect of her success is consistent content creation. She shares practical strategies, insights on personal branding, and tips for growing businesses organically on social platforms. Vedika also offers content calendars (like her 15-day LinkedIn challenge) to help others stay on track.

Vedika Bhaia on LinkedIn: I'm about to put myself through hell for a week. Here's why you should… | 166 comments

Actionable Step:

• Develop a Content Calendar: Plan posts for a few weeks or a month in advance.
• Focus on Value: Provide actionable advice, templates, or tools that your audience can immediately use.